Self-publishing offers great freedom, but it also requires a lot of rigor. Publishing a book without a publishing house means becoming your own editor, proofreader and promoter. Here are 10 common mistakes new authors make — and more importantly, how to avoid them.
1. Post too quickly
Many impatient authors publish as soon as they finish their manuscript. Bad idea! Take the time to reread, correct, and receive objective feedback.
2. Neglecting professional proofreading
A spelling mistake or a lame sentence can be enough to discourage a reader. Call on a professional proofreader or proofreader: it’s an essential investment.
3. Underestimate the importance of coverage
The cover is the first impression you make. Even if the content is excellent, amateurish coverage will drive away readers. Work on your visual with an experienced graphic designer.
4. Not defining your target
Who is your book aimed at? Teenagers ? The professionals? The general public? Without a clear target, your communication efforts will be ineffective.
5. Forgetting the layout
A poorly ventilated or poorly justified layout tires the eyes. Respect editorial standards (margins, titles, pagination). This gives a professional look to your book.
6. Neglecting the back cover summary
This is your selling point! In a few lines, you must arouse curiosity. Avoid summaries that are too long or confusing.
7. Not thinking about marketing
Publishing is not enough: you need to make your book known. Create an author page, talk about it on social networks, participate in fairs or interviews.
8. Setting an inappropriate price
A price that is too high will scare readers away, a price that is too low will devalue your work. Compare the prices of similar books and adjust according to your market.
9. Not asking for opinions
Reader feedback is valuable. They help you progress and understand what you like. Accept criticism as a lever for improvement.
10. Give up after the first difficulty
Self-publishing is a journey of endurance. Don’t be discouraged. Every successful author is first and foremost a persevering author.
Avoiding these mistakes is already taking a big step towards success. At The Bearing, we support authors every step of the way, transforming a manuscript into a professional and inspiring work. See you soon for more advice..
